Las Vegas · 07 de Mayo de 2018
La Liga Argentina Case Study
Fan engagement has become a key driver in the rising importance of sports data. To maximise the full value of their official data, leagues and federations are now increasingly aware of the need to engage their audience with content in real-time.
At Genius Sports, we’ve proven that the right use of live data can double a sporting body’s online audience in just a matter of months. But how can fan engagement be measured and what is the secret to success?
In July 2015, the Asociacion de Clubes de Basquetbol (ADC), the body which oversees the Liga Nacional de Basquetbol (LNB), began its journey towards unlocking the full value of basketball data in Argentina.
Without a proven technology partner, not only were basketball fans in the country not being provided with optimum content but from the league’s perspective other opportunities were being missed across commercialisation, as well as player and team analysis.
At Genius Sports, we understand the invaluable role technology can play in achieving increased fan engagement, and for the past 18 months have provided the LNB with FIBA LiveStats, the premier live statistics collection tool in world basketball.
When used with official live data, LiveStats provides governing bodies with several other innovative products, specifically designed to attract and engage new and existing audiences.
The LiveStats GameCentre was implemented to provide fans in Argentina and beyond with dynamic live statistics that evolve in real-time to the events of any given game. Covering both player and team-specific metrics, Argentinian basketball fans were provided for the first time with the premier live data experience.
Beyond the initial partnership, Argentinian basketball has taken other proactive steps to better engage their fans. The LNB has optimised its website to utilise Genius Sports’ Widgets, which provide a snapshot of game, player and team statistics, therefore, driving traffic to further pages.
While forward-thinking measures are key in driving increased fan engagement, the numbers are the top priority. In just 18 months, the LNB has enjoyed a 98% increase in its global audience with a peak of over 2.5 million active sessions.
And with over six million new users during 2016, the LNB has eclipsed several more internationally recognised leagues to achieve remarkable success promoting their brand and product.
Engaging with fans is critical to any sport’s popularity and long-term future. Modern technologies, combined with the sharing power of social media, have created unprecedented opportunities for all leagues and federations to grow their global audiences.
In partnership with Genius Sports, the LNB has paved the way for other basketball by investing in and implementing a state of the art digital ecosystem that connects them with fans across the globe.
